Big wish list? Shop small this Saturday

Published on Thursday, 22 November 2018 20:31
Written by Karla Santos


BRISTOL - The holiday shopping season officially started on Thanksgiving Day, but consumers willing to shop for a good sale and a good cause will hit the local stores on Saturday to support small businesses.

Scott Fournier, owner of Shannon’s Diamonds Fine Jewelry in Bristol, said it’s important to support small businesses on Saturday and throughout the year.

“We are looking for people here to look to us before they go online,” Fournier said. “We answer their questions, we are honest, we have high integrity, and we sell quality products they can look at. They should shop local.”

The Small Business Administration (SBA) reported that about half of all American workers are either employed by a small business or own a small business.

“This year, the movement is set to bring even more communities together in support of all small businesses,” Shannon Giles, acting deputy press director at the Small Business Administration, said. “When Americans shop at small businesses, they are supporting economic activity and job growth in their neighborhoods during this holiday season.”

According to the SBA, in 2017 an estimated 108 million consumers nationwide “shopped small” on Small Business Saturday.

“In 2017, thousands of communities in all 50 states-as well as U.S. territories and Washington D.C. - rallied their friends and neighbors to celebrate the day, and more than 100 million Americans shopped and dined small at independent businesses on Small Business Saturday,” Giles said. “According to the 2017 Small Business Saturday Consumer Insights Survey, Americans spent a combined $12.9 billion at independent neighborhood retailers and restaurants and 90 percent of consumers say Small Business Saturday makes a positive impact on their community. In fact, those who participated in the day reported shopping or dining at more than one small, independently-owned retailer or restaurant on Small Business Saturday.”

Scott Mulrooney, store manager at The Music Shop in Southington, said the store started supporting Small Business Saturday since the year the shopping holiday started, 2010, and it has remained an annual tradition at The Music Shop ever since.

“We usually do a 15 percent off sale for Small Business Saturday,” Mulrooney said. “The special deals may be on items like guitars. We do them at a deeply discounted price. I think is important to have small businesses. They are the back bone of the country.”

The store will also offer a red tag on selected items with an extra 25 to 50 percent off. The store will open Saturday from 10 a.m. to 6 p.m.

Bricks and Minifigs in Southington will also open on Saturday from 10 a.m. to 6 p.m. The store will offer a 10 percent off in all of the brand new Lego sets. The Lego bulk containers will be “buy one get one free”. Used sets will be “buy one get one for 50 percent off” and the mini figures will be “buy two get one free.” The deals will be available Friday, Saturday and Sunday. It is the store’s third year supporting Small Business Saturday. The store owner will offer hot chocolate and cookies while setting up the new winter village and Lego city this Friday and Saturday.

“I think it’s important because small businesses are owned by families and not big giant corporations so when you support a small business you are helping some little girl get her dance lessons or a sports uniform for someone’s son and you are supporting a family that lives in your community rather than a big corporation,” Traci Schneider, owner of Bricks and Minifigs, said.

Karla Santos can be reached at 860-801-5079 or

Posted in The Bristol Press, General News, Southington Herald on Thursday, 22 November 2018 20:31. Updated: Thursday, 22 November 2018 20:34.