The customer comes first at Crowley Auto Group

Published on Sunday, 11 July 2021 18:35


Crowley Auto Group is celebrating its 50th anniversary this year, with company leaders attributing this success and longevity to their commitment to treating customers with respect and honesty.

“We’ve had 50 strong years in the Bristol community,” said Steve Miller, executive vice president of Crowley Auto Group. “I’ve been here 43 years; I started when we just had a Chrysler store at 223 Broad Street. When I first met Ken Crowley in 1978, he told he that his motto was ‘don’t break the laws of God, man or nature.’ We’ve lived by that motto for 50 years now. Over the years, Ken Crowley told us how important the customer is, to always treat people with respect and to be honest. It’s important to remember to treat others the way you want to be treated. That is the most important thing in business and it has been the main reason for our story of success. Our friendly atmosphere draws people in on a daily basis. The majority of our sales are repeat customers or those referred to us by current customers.”

In addition, customers know that they can depend on Crowley Auto Group’s experienced and knowledgeable employees.

“We spend thousands of dollars a year on training for our employees,” said Miller.

Today, Crowley Auto group’s locations include Crowley Automotive Network at 223 Broad Street, Crowley Chrysler Jeep Dodge Ram at 1461 Farmington Ave., Crowley Nissan at 1451 Farmington Ave. and Crowley RV at 9 Barber St.

Throughout its history, Miller said, Crowley Auto Group had always adapted to the changes in the industry and in technology.

“Now, everything is on the internet and you have to have a presence there; it’s like another showroom for us,” he said. “The quality of the cars themselves is also just phenomenal now compared to what they used to be. They’re lasting longer; it’s not unusual to have a car come to us with 100,000 or 200,000 miles on them as long as people maintain them. We encourage preventative maintenance and make ourselves very available. Some of our shops are open six days a week until 9 p.m. We try to be very convenient for our customers.”

Over the years, Crowley has made significant contributions to numerous charities and community organizations for which he had received many recognitions.

“Ken has really been a staunch supporter of the military,” said Miller. “He supports the troops in many ways including initiatives that take care of families of soldiers who are deployed, providing them with gifts and donations.”

Miller added that he and the team at Crowley Auto Group organized the Crowley Automotive Golf Tournament from 1997 to 2016, which raised $1.2 million for the Juvenile Diabetes Research Foundation.

Crowley is also a supporter of the Bristol Technical Education Center and Ken Crowley serves on their advisory board.

“Our apprenticeship program has the apprentices work alongside our experienced techs to help provide them with on-the-job training,” said Miller.

Crowley Auto Group is committed to providing the same level of customer-focused service going forward while overcoming the challenges presented by the pandemic.

“We took a very pragmatic approach to the pandemic,” said Miller. “We kept our facilities clean, wore masks and did social distancing. We were just being cautious to protect our people and our customers. We are now saying that if you are fully vaccinated you don’t have to wear a mask, but if you aren’t vaccinated masks are still required.”

The pandemic has also led to inventory shortages, due to factories not producing as much. As a result, Crowley Auto Group is eager to purchase vehicles.

“We will buy cars off the street if people want to sell them,” he said. “It makes the process a lot less complicated than trying to sell them yourself. You can just walk in and we’ll write you a check.”

Crowley Auto Group was able to maintain the majority of its employees during the pandemic, Miller said. However, Crowley Auto Group is looking to hire for sales positions as well as jobs in the service department and technicians.

“Technicians are very hard to get at this time; we could use technicians in every store right now,” he said.

Miller added that Crowley Auto Group can offer technicians the flexibility of working three days a week, either at the start of the week or the end of the week.

For more information on Crowley Auto Group, visit

Brian M. Johnson can be reached at 860-973-1806 or

Posted in The Bristol Press, Bristol, , Plainville on Sunday, 11 July 2021 18:35. Updated: Sunday, 11 July 2021 18:38.