NEW BRITAIN – Stop & Shop in conjunction with Long Trail Brewing Company donated $1,000 to Connecticut Food Bank/Foodshare in the efforts to help with food insecurity in Connecticut.
Stop & Shop said food insecurity in the state is estimated to have increased by 28% in 2020 due to the pandemic, with one in seven at risk of hunger. As a member of the national Feeding America Network, Connecticut Food Bank/Foodshare provides nearly 40 million meals annually through more than 700 community-based hunger relief programs, including food pantries, community kitchens and emergency shelters.
“One of the most widespread effects of the pandemic is that many people from all walks of life are experiencing food insecurity,” said Maura O’Brien, manager of community relations at Stop & Shop. “We are proud to support the vital work our food bank partners are doing in our communities to ensure access to food for the increasing number of families facing food insecurity this year, and we’re extremely appreciative of our customers who helped make this month-long initiative a success.”
As Stop & Shop has led multiple food insecurity initiatives to help those in need throughout the pandemic, Long Trail Brewery wanted to step up and also help those in need. During the month of June, a portion of the proceeds from the sale of cases of Long Trail Brewing Company beer purchased at Connecticut Stop & Shop locations was donated to support the food bank’s community-based programs that provide nutritious food to people in need across the state.
“We are always thrilled to partner with Stop & Shop to find a way to give back to the community in Connecticut that has been so supportive of our brands over the past 30 years,” said Dan Fulham, president of the Long Trail Brewing Co. “It is terrific that Stop & Shop and our partners at the Connecticut Food Bank/Foodshare were able to collaborate on this wonderful program.”
Stop & Shop said working with Long Trail Brewing to increase awareness around this donation program was exciting, and the company is even more excited that Stop & Shop’s customers helped to make this donation impactful. Stop & Shop says it would like to do the program again in the future and are always looking for new and exciting ways to help drive awareness around food insecurity and support their regional food bank partners in unique ways.
“We are grateful for the support from Stop & Shop, its customers and Long Trail Brewing Company for collaborating to help fight hunger in Connecticut. With their efforts, we will be able to provide 2,000 meals of food to our neighbors in need,” said Monica Obrebski, senior director of external relations at Connecticut Food Bank/Foodshare.