NEW BRITAIN – While The Clam Box at East Side Restaurant was a success, cooking seafood and German food in the same building wasn’t the ideal combination said owner Nick Augustino. So when the space that once housed the West Side Tavern became available, Augustino saw an opportunity and purchased the building for The Clam Box.
Augustino opened The Clam Box in June on the second level of the East Side Restaurant planning to make it a separate dining experience. It took two weeks to build the kitchen and two months to realize it was popular with customers. “It was a very good idea, people do have an urge for seafood,” he said.
But as The Clam Box started drawing patrons, things like staffing, parking and space started to become an issue. That spurred Augustino to move to the next level and seek out a new location for The Clam Box.
Augustino purchased the property at 586 West Main St. from the Malicki brothers for $214,000. They closed on the deal on Tuesday and Augustino’s goal is to open the new restaurant by the middle of January. A crew will start remodeling the property right away, starting with the yard, which was being cleaned on Wednesday.
The restaurant owner said he has had an eye on his new property for a while because West Main Street is in a good restaurant district. He tried to purchase it when the West Side Tavern was there but noticed there was a lease on the restaurant. The new building comes with five apartments which Augustino will continue to lease. His daughter Sheri Augustino is familiar with the real estate business and will be handling that part of the business. She is also the chef at East Side Restaurant.
Augustino’s plan is to design the space with a seafood theme. There will be a seating area but the restaurant will run more as a takeout place. There will be no wait staff, self-serve will be implemented and customers will have to approach the counter for service.
“Just like if you were at McDonald’s,” Augustino said.
Clams, shrimp, scallops, cod, fish and chips, fried oysters, lobster rolls, chowder, crab cakes onion rings, salads and chicken wings are some of the items that will be on the menu. Beer and wine will also be served.
The goal is to be able to serve an order in one minute and forty-five seconds from the time the food is taken out from the refrigerator to the time it’s put in the finished box with french-fries, tartar sauce and a lemon.
“Cheeseburgers aren’t fast, fried clams are fast, fried scallops are fast, fried shrimp is fast,” Augustino said. “That’s fast food going from raw to cook without holding.”
Everything will be made at East Side Restaurant including batters, dips and chowders, which are later going to be shipped to the Clam Box, in which the kitchen is mainly going to be used for frying.
Augustino has already hired three people to operate the business including a manager and a head cook for the fry line.
In addition, the restaurant has a 16-by-40 square foot deck on the front, which Augustino wants to remodel to resemble the deck of a ship. Augustino said the idea for The Clam Box was inspired from working in an old Wethersfield business.
“My recipes are from an old restaurant called the Wethersfield Clam Box that closed in 1980,” Augustino said. “I worked there from 1970 to 1975. It was an excellent seafood restaurant, one of the best. That’s what inspired me, I learned a lot and I’ve always wanted to open up a seafood restaurant because I know the operation.”
To learn more about The Clam Box call East Side Restaurant at 860-223-1188.
Karla Santos can be reached at 860-801-5079 or email@example.com.