BRISTOL - Yankee Harley-Davidson has seen strong support from its customer base this year and hopes to bring in some new ones with an upcoming open house event and new bike models rolling out starting next year.
“We are continuing to make improvements at the dealership,” said Mark Smith, chief operating officer at Yankee Harley-Davidson, at 488 Farmington Ave. “We’re adding new tools and technology in our service department and we’re continuing our training in all departments. We’re committed to customer service and satisfaction.”
Yankee Harley-Davidson is currently offering special deals on new and used bikes through Aug. 21 as part of its “Moving the Metal” sale.
It also has several upcoming events, including a 115th Anniversary Kickoff Party Aug. 25, an open house Sept. 22, which will offer visitors an opportunity to demo bikes and see the new lineup, and a bike night Sept. 13 at Cadillac Ranch at 45 Jude Lane, Southington, from 6 to 9 p.m.
“We’ve done five bike nights this year and this will be the last one of the year,” said Smith. “It’s a great night of camaraderie where people can show off their rides. There will also be a band playing and food. On a good night we get 500 to 600 people.”
Yankee Harley-Davidson also recently participated in two charity events, “The Dream Ride Experience” and “Ride, Rock and Make a Difference.”
Ride, Rock and Make a Difference, presented by Trantolo & Trantolo & TSI Harley-Davidson, was held July 15 and saw 150 bikers ride out from Yankee Harley to Sun Valley in Stafford Springs. There, they were entertained by Cold Train and 38 Special and proceeds from the event benefitted the Muscular Dystrophy Association.
The Dream Ride Experience, held Aug. 5, took bikers on a 40-mile scenic trip around Connecticut before they gathered at the Farmington Polo Grounds. The event featured vendors, raffles, carnival rides, games, on-site pet adoption, live entertainment and food and proceeds benefitted the Special Olympics.
Looking ahead, Smith said that he will be heading to a dealer show on Aug. 20 to get a first look at some of the new bikes that Harley-Davidson will be rolling out in the near future.
“It’s exciting because we’re going to be opening up a whole new segment of riders for us,” he said. “Harley is looking to expand its rider base and the new designs will definitely be adding to that.”
The first of these bikes to launch will be Harley-Davidson’s first electric motorcycle, “LiveWire,” a no-clutch, “twist and go” model.
“It’s like a moped that can do 0 to 60 miles per hour in two seconds,” said Smith.
In 2020, Harley-Davidson will launch its first “Adventure Touring” motorcycle, “Pan America,” which Smith said will offer both on-road and off-road capabilities.
For more information on Yankee Harley Davidson, call 860-583-8484 or visit yankeeharley.com.
Brian M. Johnson can be reached at 860-973-1806 or email@example.com.