Super sorrow: Super Natural Deli closes with customers upset by loss

Published on Friday, 15 June 2018 21:03


BRISTOL - After 37 years in business, Super Natural Market and Deli has closed.

Super Natural was founded by the late Sara Asadow, who died Feb. 4. The market, which had been at three locations over the course of its history, was then carried on by Asadow’s husband, Mark, and daughter, Gail.

However, in April, they had created a gofundme page, citing financial struggles and stated that the market would not be able to remain open unless they reached their $25,000 goal. They only ended up taking in a little over $4,000 and so the market officially closed Friday.

The following message was left on the market’s Facebook page:

“Supernatural Deli is closed. Thank you for 37 years of patronage. It was a great run.”

More than 100 people had commented on the post as of noon on Friday and it had been shared 111 times.

“Thank you for so many years of dedication and delicious food,” wrote Erin Pollard. “Super Natural Deli was my first ‘real’ job out of my school, my husband’s first job when we moved back from California, the food at several family holiday meals, the cake at birthdays, baby showers and milestones. Your years of hard work were appreciated and while your closing is a great loss for the community, I hope it opens a new chapter for your family.”

Another Facebook user, Robert F. Cohen, wrote “Supernatural has been a great establishment and Bristol icon for years. Thank you for the countless great lunches over the years.”

Several former customers went to the market Friday only to find the doors locked. A sign on the door read similar to it’s Facebook post but added, “We are sorry that we could not overcome the expenses of this business during these times.”

Many of the customers that did show up, showed their disappointment, but praised the market and their food.

“I came three to four days a week for the buffalo macaroni and cheese,” said Travis Johnson, a member of the local Boys & Girls Club. “I love this place. You can see all of the cars still pulling in.”

Davien Langevis, who had been an employee at Super Natural, remarked that it had been “a great place with good food and lots of happy customers.”

Mayor Ellen Zoppo-Sassu said that it was “really unfortunate” to see the long-standing family owned and independent business close, especially when it is due to them having difficulties after an expansion.

“It made me and Justin Malley (executive director of the Bristol Development Authority) have some conversations about how to diversify the services that we can offer to growing businesses and businesses who are struggling,” she said. “Unfortunately, we found out about Super Natural way too late. I wish we could have done more. I liked that it was so conveniently located near City Hall and they made a great product. I can definitely understand why they did what they did though, both because of the struggles of a family-run business but also the personal tragedies they experienced with the death of Mark’s wife Sara and Gail’s son.”

Zoppo-Sassu said that the City of Bristol would allow the Asadow family the time they need to wrap up whatever affairs remain at that location. Then, the building will likely be listed as a space that is available for other restaurants looking to move into the city.

Marcus Sanford contributed to this story.

Brian M. Johnson can be reached at 860-973-1806 or

Posted in The Bristol Press, Bristol, General Business on Friday, 15 June 2018 21:03. Updated: Friday, 15 June 2018 21:05.