With Thanksgiving behind us and gift-giving holidays ahead, shopping is at the top of the to-do list for many of us. So it’s no coincidence that retailers are gearing up for two important sales days, Black Friday and Cyber Monday.
But, before you head for the mall or the computer, we’d like to remind you that, sandwiched in between is our favorite retail event, Small Business Saturday.
Tomorrow, many independent retailers hope to show you just why your dollars will be well spent at local stores.
First, while the big chain stores may be more familiar to you, you’re more likely to find an unusual, even unique, item at an independently run business than at a national retailer.
Along the way, you’ll help ensure that our local economy stays strong and vibrant.
How? Your purchase from a small business in your community supports the local economy and it provides jobs. According to the Small Business Administration, small businesses have provided 55 percent of all jobs and 66 percent of all new jobs since the 1970s.
And your dollars stay local. A series of studies by the research firm Civic Economics found that 48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores.
And, of course, local business owners are often the first to give back to their community.
For all these reasons, we’re hoping that you’ll visit a local merchant tomorrow - and, while you’re at it, why not skip that chain restaurant and sample what a neighborhood diner has to offer.