Central CT Chambers of Commerce: A passion for auto repair

Published on Tuesday, 21 February 2017 21:40
Written by BRIAN M. JOHNSON

staff writer

PLYMOUTH - Cliff’s Automotive has received accreditation from the Better Business Bureau as the auto-repair shop enters into its ninth year in business.

Cliff Jones, an automotive mechanic for almost 30 years, opened his auto-repair shop, which he runs himself with some occasional help from his wife, Laurene, on 410 Main St. in 2008. His services include free first-time check engine diagnostic, general repair, oil changes, tires, brakes and exhaust for cars and light trucks. His slogan is “If your car is in despair, see Cliff for repair.”

“Customers love the fact that I’m the one who personally takes care of them, not three or four other guys,” said Jones. “I make sure that the job gets done right and our turnaround time is very good depending on the availability of parts. If you’re not happy with how you are being treated elsewhere, come to me to get a second opinion.”

For Jones, auto repair has always been a passion.

“It’s an enjoyable practice,” he said. “A lot of people hate going in to work, but I’m not one of them. I love what I do.”

Jones always stresses that regular maintenance, oil changes and inspections are the best way to make a vehicle last. He also urged those who own newer cars not to ignore their warning lights.

“People often don’t pay attention to their tire pressure lights, which come on when a tire loses air and goes down to 26 pounds,” he said. “The other thing that people really shouldn’t ignore is check engine lights. Don’t go to your emissions test with the check engine light on or you will fail the test. Come and have it looked at; it could be something as simple as not having a gas cap tightened properly.”

In snowy conditions, Jones urged vehicle owners to drive with their lights on to avoid accidents.

“Visibility is one of the most important things to help you stay safe,” he said. “You should also have your vehicle over to make sure that it is in tip top shape and that nothing will break down in adverse conditions.”

Jones said customers appreciate the personal attention he provides. He said he always treats them fairly and honestly.

“This is a fabulous small town, and whenever people come in they say they’ve heard good things about me from family or friends,” he said. “I run the shop all by myself, so you’re dealing with one person throughout the whole process of repair. I treat people fairly, like they should be treated. I may be the bearer of bad news, but I’m honest with people. I show them what’s wrong with their vehicle and take care of them. It’s better to know what the problem is, even if you have to fix it later.”

On Cliff’s Automotive’s website, Sue and Doug Fiorillo wrote:

“Cliff has been our mechanic for 17 years and we trust him implicitly. From diagnosis through repair, his technical expertise ensures that the vehicles under his care receive quality service every time and at a reasonable price. In addition, he happens to be a really great guy. We highly recommend Cliff’s Auto Repair; it’s always a very positive experience.”

“Cliff Jones, with Cliff’s Automotive, has worked on vehicles owned by my entire family for several years,” wrote Shirley Sullivan, vice president of Brown & Brown of Connecticut in Rocky Hill. “He not only is an excellent mechanic, he is fair and always responsive to our needs. Cliff evaluates the work that is needed and does not do unnecessary work like we have experienced in the past by other mechanics. His prices are extremely fair. We know that we are in good hands when we take our vehicles to Cliff.”

Jones said he loves his community. He actively donates to local organizations and frequently participates in local events, such as the Pinewood Derby. This year, he along with his wife and son, all placed within the top ten. His son placed third.

“It was his own design,” said Jones. “I went with a new design which didn’t work out as well.”

Jones is also preparing to enter into the Demolition Derby at the Terryville Fair in August. He has participated each year in the event since 2014.

“These are cars that aren’t roadworthy but they’re drive-worthy enough to smash,” he said.

Jones hinted that he plans to offer a customer appreciation day next year when he reaches his ten year milestone.

Cliff’s Automotive is open 8 a.m. to 5 p.m. on Monday, Tuesday, Thursday and Friday, Wednesday 9:30 a.m. to 5 p.m., and 8 a.m. to 1 p.m. on Saturdays.

For more information, call 860-314-9528 or visit cliffsautomotivect.com.

Brian M. Johnson can be reached at 860-973-1806 or bjohnson@bristolpress.com.



Posted in Newington Town Crier, Central CT Chamber of Commerce on Tuesday, 21 February 2017 21:40. Updated: Tuesday, 21 February 2017 21:42.