BRISTOL - The Bristol Development Authority is preparing for the debut of a new monthly television show called “Uniquely Bristol” that will feature aspects of Bristol.
The show will feature aspects of living in Bristol, such as popular attractions, museums, human interest stories and stories about interesting individuals in the community.
Episodes will be 30-minutes long and will air four times a week. The show will be broken into different segments that have something in common.
Justin Malley, executive director of the BDA, explained the show is a powerful element of the marketing plan being implemented.
“Our goal is to highlight existing businesses and organizations as well as to let businesses who are thinking of relocating know what we have to offer in Bristol.
Another goal of the show is to remind current residents and inform future residents about some of the hidden treasure our community has,” Malley said.
The show will be hosted by Mark Thomas, the marketing and public relations specialist for the BDA. Thomas has an undergraduate degree in broadcasting and was a broadcaster in a major midwest market.
He explained that the idea for the “Uniquely Bristol” TV show was created in July. It then received unanimous approval from the marketing committee.
“Over the past six months, we have been using a variety of marketing strategies and tools to promote Bristol to prospective and current business owners as well as residents through digital marketing, social media, public relations and events,” Thomas said.
He continued, “Arguably one of the most powerful media for marketing, we are simply adding video and broadcast to our marketing mix. ‘Uniquely Bristol’ has an added benefit in that we can take video segments and put them on social media and the Bristol All Heart website to gain even more exposure.”
Mayor Ken Cockayne said the city is “actively marketing the city to a variety of audiences and emphasizing all the positive activities and events going on in town.
“The ultimate goal is to promote our existing organizations and to make sure Bristol is well known to growing businesses and ensure that Bristol is always at the top of the list when considering where they want to do business. Frankly, there has never been a better time to be in Bristol.”
Thomas noted the filming for the September episodes is completed and filming for October episodes has already begun.
Viewers can watch the show on-demand at NutmegTV.org. The first show will feature the details, planning and new elements of the 2017 Mum Festival, one of the largest festivals in the state, and it will also feature The New England Carousel Museum.
It is slated to air Aug. 30, at 7:30 p.m.
The schedule is Sunday morning at 10:30 a.m. during Nutmeg’s business talk show block, Wednesdays at 7:30 p.m., Thursdays at 1 p.m. and Fridays at 10:30 p.m.
Lorenzo Burgio can be reached at email@example.com or at 860-973-5088.